← Back to AlliedRivals.com

Allied Rivals LLC Privacy Policy

Last updated: August 15, 2026

AlliedRivals.com is a brochure website. It describes what our marketing agency does. There is no account to create, nothing to buy, and no consumer lead form on this site. The only information we collect is what you type into our contact form, what a client enters on our SMS opt-in form, and standard website analytics. This policy explains all three.

1. Who we are

Allied Rivals LLC, doing business as Allied Rivals, is a performance marketing agency based in Southlake, Texas. We operate the website AlliedRivals.com, which describes our services to prospective and current clients. Text messages sent under this policy are sent by Allied Rivals LLC.

In this policy, "we," "us," and "our" mean Allied Rivals LLC, trading as Allied Rivals. "You" means anyone who visits this website or submits a form on it.

2. What this policy covers

This policy applies to AlliedRivals.com and to the two forms on it: the contact form on our home page and the SMS lead alert opt-in form at alliedrivals.com/sms-opt-in.php. It also covers the text messages we send to clients who opt in.

We operate other websites as part of our marketing business. Those are separate properties, they are not covered by this policy, and each one publishes its own. If you reached us through one of them, read the policy on that site.

3. What we collect

We collect very little. This site does not sell anything, does not create user accounts, and does not ask consumers to submit inquiries.

Our contact form

If you write to us through the contact form on our home page, we collect your name, your email address, and whatever you put in the message field. That is all the form asks for. It reaches us as an email, and we use it to reply to you.

Our SMS opt-in form

If you are a client signing up for text message lead alerts, the form at alliedrivals.com/sms-opt-in.php collects your name, your firm's name, and the mobile number you want the alerts sent to. When you check the consent box, we record that you checked it, the exact consent wording shown to you on the page, the date and time, your IP address, and your browser's user agent string. That record is how we prove you asked for the messages.

This form is for clients. It is not a consumer form, and nothing submitted through it is used for any purpose other than running the alert program.

Information collected automatically

Like most websites, ours records basic technical information when you visit: your IP address, your browser and device type, the pages you looked at, the site or search that referred you, and the date and time. We use Google Analytics and Google Search Console for this. See section 8.

What we do not collect

We do not ask for your Social Security number, financial account numbers, or health information anywhere on this site. We do not buy contact lists, and we do not add anyone to our text messaging program who did not opt in themselves.

4. How we use it

• To reply to you when you use our contact form, call, or email.
• To send the text message alerts that clients opted in to receive.
• To keep proof that a client consented to receive text messages, which we may need to show a carrier, a regulator, or a court.
• To keep the site working and protect it from spam and abuse. Our opt-in form logs blocked submissions so a real person caught by a filter can be spotted and helped.
• To measure how the site performs and how people find it.
• To comply with the law.

We do not use any of it for automated decision-making or profiling, and we do not send marketing email or marketing text messages to people who filled out the contact form.

5. Text messages (SMS)

Who the program is for

Allied Rivals LLC, trading as Allied Rivals, sends text messages to attorneys, law firms, and partners who hold an account with us and have opted in to receive alerts about the leads assigned to them. We use Twilio to deliver the messages.

What we send

A short alert telling the account holder that a new lead has been assigned to them, plus account and service updates. We do not send marketing or promotional text messages. An alert reads:

The alert carries no information about the contact. It does not include a name, a phone number, an email address, or any other personal detail, and consumer information is never sent over this messaging program. The details go to the account holder by email, as they always have.

How we get your consent

We only text people who opted in. Clients opt in by checking the consent box on our sign-up form at alliedrivals.com/sms-opt-in.php. The box is never pre-checked, and the form cannot be submitted without it. You can also opt in by texting us first.

Consent to receive text messages is not a condition of buying anything or of receiving any service from us. You can decline and still hold an account with us and receive your leads by email.

Program terms

Message frequency

Message frequency varies and depends on your account activity. Alerts are sent as leads come in.

Cost

Message and data rates may apply. We do not charge for the messages, but your mobile carrier may.

Opting out

Reply STOP, CANCEL, UNSUBSCRIBE, QUIT, or END to any message. We will send one confirmation and then stop. You can also email hello@alliedrivals.com or call 817-380-9196 and ask us to remove your number.

Getting help

Reply HELP to any message, email hello@alliedrivals.com, or call 817-380-9196.

Carriers

Mobile carriers are not liable for delayed or undelivered messages.

Supported carriers

Major U.S. carriers, including AT&T, Verizon, T-Mobile, US Cellular, and their affiliates. Carrier support can change and delivery is not guaranteed on every network.

What we do with your mobile number

When you opt out, we keep your number on a suppression list so we do not text you again by mistake. That list is used only to honor your opt-out.

6. Who we share it with

We do not share personal information with anyone except the service providers listed here, and only so they can do a job for us.

• Twilio delivers our text messages, along with the messaging aggregators and carriers in the delivery path.
• Our web hosting and email providers store the site and carry the messages our forms send to us.
• Google provides Analytics and Search Console, described in section 8.

These providers are permitted to use the information only to provide their service to us, and not for their own marketing.

We will also disclose information when the law requires it, in response to a subpoena or court order, or when we believe disclosure is necessary to investigate fraud, protect our rights, or protect someone's safety.

If we sell the business or merge, information can be part of what changes hands. The buyer would be bound by this policy for information collected before the transfer. Mobile information would remain subject to the restrictions in section 5.

7. We do not sell your information

We do not sell personal information, and we do not share it for cross-context behavioral advertising. Nothing collected through this website has ever been sold or shared in that way, and that includes mobile information.

Nothing you submit on AlliedRivals.com is sold, rented, traded, or given to a third party for that party's own marketing. We use the words "sell" and "share" here in the broad sense given to them by the California Consumer Privacy Act and similar state laws, not just the everyday sense of a cash sale.

We honor the Global Privacy Control. If your browser or an extension sends a GPC signal, we treat it as an opt-out request for the personal information tied to that browser.

8. Cookies and analytics

We use Google Analytics to count visits and see which pages people read, and Google Search Console to see which searches bring people to the site. Search Console reports aggregate search data to us and does not identify individual visitors.

Google Analytics sets cookies and collects information about your visit, including your IP address. You can read Google's practices at policies.google.com/technologies/partner-sites, opt out of Google Analytics entirely with the browser add-on at tools.google.com/dlpage/gaoptout, and adjust ad personalization at myadcenter.google.com.

Most browsers let you block or delete cookies in their settings. Blocking them may break parts of the site.

9. Your privacy rights

Depending on where you live, you may have the right to know what personal information we hold about you, get a copy of it, correct it, delete it, opt out of its sale or sharing, and not be treated differently for asking. These rights come from laws including the California Consumer Privacy Act as amended by the CPRA, the Texas Data Privacy and Security Act, and similar laws in Virginia, Colorado, Connecticut, Utah, Oregon, and other states.

How to make a request. Email hello@alliedrivals.com with the subject line "Privacy Request," or call 817-380-9196. Tell us what you want us to do and include the email address or phone number you used when you contacted us, so we can find your record.

Verification. We will ask you to confirm details we already have on file before we act on a request to access, correct, or delete, so that we do not hand your information to someone else. We will not ask for more than we need. An authorized agent can submit a request for you with written permission, and we may still contact you to confirm it.

Timing. We respond within 45 days. If we need more time, we will tell you why and take up to 45 additional days. There is no charge unless a request is repetitive or excessive, and we will tell you before charging anything.

Appeals. If we deny your request and your state gives you the right to appeal, reply to our decision within 30 days and ask for a review. We will respond in writing with the outcome and the reason.

Limits. We may keep information we need to comply with the law, resolve a dispute, prevent fraud, or prove that you consented to receive text messages.

10. How long we keep data

Contact form messages are kept in our email for as long as we need them to handle your enquiry and our records, and we delete them when we no longer do.

We keep your mobile number and text messaging consent record for as long as you stay opted in, and for at least four years after you opt out, so we can show that you agreed to receive messages and that we honored your request to stop. That period matches the four-year statute of limitations under the Telephone Consumer Protection Act. Numbers on our opt-out suppression list are kept indefinitely, because deleting them would risk texting you again.

Analytics data is kept on the retention schedule set in Google Analytics.

11. Security

We use industry standard protections, including encrypted connections for our forms and restricted access to the systems that hold personal information. Our opt-in form also uses rate limiting and bot filtering. No method of transmitting or storing data is perfectly secure, and we cannot guarantee that our safeguards will never fail. If a breach affects your information, we will notify you as required by law.

12. Other things to know

Children. This site is meant for business audiences and adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, email hello@alliedrivals.com and we will delete it.

Other websites. Our site links to pages we do not control. We are not responsible for their content or their privacy practices.

U.S. only. We operate in the United States and our services are meant for people in the United States. Information we collect is stored and processed here.

13. Changes to this policy

We update this policy when our practices change or the law does. The date at the top tells you when it last changed. If we make a change that materially affects how we handle information we already collected from you, we will make a reasonable effort to tell you.

14. Contact us

Questions about this policy, or about your information, go to:

California residents can also contact the California Privacy Protection Agency or the California Attorney General's office. Texas residents can file a complaint with the Office of the Texas Attorney General.